If You Travel, You Know.
Clients: American Express + Delta Airlines
Directors: Mathery
Photographer: Aleksandra Kingo
Team: Julie Scelzo, Garam Park, Rebecca Albert,
Ariel Elias, Rebekah Johnson, Aaron Sheinberg
Mention: Adweek
Cliff jumping in Greece, chasing waterfalls in Hawaii–the travel industry is saturated with travel cliches. We wanted to do something that felt different and resonated with our millennial audience. So we took one of their favorite phrases and turned it “travel.”
If You Travel, You Know showcases all the different personalities of the savviest travelers. Those who seem to know something everyone else doesn’t; who have spent years perfecting their travel, and have already been cliff jumping in Greece twice. They don’t need convincing, just a card that helps them get there exactly how they want.
Print.
Our print brings places and passions together to tell the complete story of our members’ unique travel styles. We created travel archetypes that felt relatable, while leaning into styling, color, props, and wardrobe to make them aspirational.
