Burger King: Monster Meal
Halloween is my favorite time of year. The nights are longer, the air is crispier, and so are the nuggets. When Burger King tasked us with amplifying their Monster Menu, I knew we’d have a lot of fun.
Social Posts
We began the campaign by teasing the Monster Meal in fun and thematic ways.
For the big reveal, we followed up with a carousel of uniquely art directed images to display each part of the meal, using monster hands to bring the season to life.
We sustained engagement with posts that kept the audience in our spooky world until the end of the season.
Monster Mukbang
We partnered with real foodie influencers like @jaskamreviews, @dangitswayne, and @dylaneatss_ to imagine how a monster might review a menu made specifically for them in the format these tastemakers know best.
King Jr.
Last, but far from least; the Junior Monsters who got their own version of the Monster Meal.
Client: Burger King
Director & Photographer: Neil Reiter
Team: Brian Eden, Alyssa Ollis, Laura Harrington, Samantha Woznica