Game Day
Clients: Totino’s Pizza Rolls
Director: Kristian Mercado Figueroa
Team: Julie Scelzo, Alyssa Ollis, Bo Jacobson, Samantha Woznica
Mentions: Adweek, Muse by Clio, People and Business Wire
Totino’s had some big goals to tackle for Super Bowl Sunday. Positioning Pizza Rolls as the ultimate game day snack. Our game plan? Show how to throw the ultimate Pete-Za Party with Pete himself. In addition, we got to create a Super Bowl spot (on Univision) showing how to game day when you’re not a huge celebrity, making Totino’s Pizza Rolls accessible to all.
Pete-Za
Ordering pizza for game day? Amateur move.
Do game day Pete’s way, with Totino’s Pizza Rolls.
Additional TV + OLV
While it was very exciting to see how celebrities snack, we wanted to expand our reach to the average consumer making our argument against flat pizza come full circle (or roll).
Super Bowl
Aired during the Super Bowl on Univision